Additionally, market demand plays a significant role in determining lithopone pigment prices. Industries such as construction, automotive, and consumer goods have been experiencing fluctuations in demand, influencing the pricing dynamics. In periods of high demand, prices may increase as suppliers adjust to the market trends. Conversely, during downturns or oversupply situations, prices may decrease, providing opportunities for buyers to purchase at more favorable rates.

In sunscreen, titanium dioxide is used as a barrier to keep the sun's ultraviolet (UV) rays from damaging your skin. It's processed into much smaller particles than what goes into food, called nanoparticles. In this form, it becomes transparent, and also absorbs UV light so it doesn't reach your skin.

Zinc oxide. Zinc oxide is a popular cross-linking agent for rubber and for various resins. It is essential in the formulation of solvent-borne polychloroprene adhesives. Furthermore, zinc oxide is a good UV stabilizer, has biocidal activity and has a relatively high refractive index (2.0) which makes it an efficient white pigment. Some typical properties are: density 5.6 g/cm³; particle size 0.036-3 μm; oil absorption 10–20 g/100 g; specific surface area 10–45 m²/g. Zinc oxide is produced by reaction of the metal in the vapour state with oxygen. Zinc oxide is nonporous and is quite pure. Thus, the high surface area of some grades is due to the small particle size of zinc oxide. Some grades, especially for use in the rubber industry, are surface modified by deposition of 0.2-0.4% of stearic acid, propionic acid, or light oil [47].

There are two primary forms of titanium dioxide commercially available: anatase and rutile. The rutile form is typically used in sunscreens due to its superior ability to handle UV rays and stability in the presence of UV light. The anatase form is typically used in other types of products, such as paint. Another plus of the rutile form is that its UVA protection extends past 400 nanometers, which is the upper limit of UVA.